Taco Mac is the Southeast's neighborhood spot for world-class wings, sports, and endless craft on draft. It all started back in 1979 when a couple of guys from Buffalo, NY, made a pit stop in Atlanta and fell in love with the city and it's Southern hospitality. Thirty-nine years later, they're still serving their award-winning classics in locations all over Georgia and as far away as North Carolina and Tennessee.
SC.Digital and 3 Owl Inc. partnered in April of 2018 to create a new digital marketing strategy that showcased Taco Mac's re-brand. Our goal is to establish each location as their neighborhood's spot for wings, sports, and beer. With 3 Owl producing branded graphics and copywriting and Sarah guiding the planning and execution of our strategy, we have seen significant growth not only in numbers, but growth in the brand's know, like, and trust factor.
In the last 12 months of social media amplification, our strategy for Taco Mac's Instagram:
Grew following by 7.2K users to over 12K followers!
Earned 1 million impressions on Instagram (132% increase compared to the previous period)
Reached 545.8k users on Instagram (150% increase compared to the previous period)
Increased their average engagement rate per post by 5.52% (from 1.63% to 1.72%)
Received over 2K comments, an increase of 480% (from 353 in the previous period to 2,048)
Had 193.7% more profile views compared to the previous period (from 3,642 profile views to 10,696 in 90 days)
Increased online ordering by 40%!
Increased mailing list signups by 90%!
When it comes to paid ads, our average CPM (cost per million impressions) was $3.00 with an average cost per result around $0.20. This is just a brief snapshot of our work with Taco Mac's Instagram! Visit their profile to see the results for yourself.
In the last 12 months of social media amplification, our strategy for Taco Mac's Facebook:
Earned 1.5 million impressions on posts (100% increase compared to the previous period)
Reached 1.2 million unique users (222.05% increase compared to the previous period)
Increased page engagement by 100% (page engagement increased from 0 in the previous period to 28.6K during the current period)
Saw 12.6K total reactions on posts (increased from 7,284 in the previous period to 12,644)
Increased the average click rate per post on organic posts by 61.27% (from 55 average clicks per post to 82)
"Working with Sarah on Taco Mac's social media has not only been a great experience, but an incredibly educational one."
Sarah is a wealth of knowledge when it comes to social media and she continues to make strong recommendations towards our strategy. She is also fantastic on the execution of our campaigns. We have seem transformational change in Taco Mac's social media accounts — it's reflected across their following, engagement and conversion rates.